There is a constant struggle to get butts in seats for theatre, dance, and as the Philadelphia Orchestra sadly demonstrated this week, music.
Adam Thurman at Mission Paradox reminds us that marketing is not about the money. But it is about assets.
Ciara writes about Spring Cleaning Your Marketing for Fracture Atlas. My favorite: Start marketing earlier. Spend more time on strategy so you can spend less on panicked execution.
A great, inspirational post on why artists and teachers should be advocates as well.
Things I Want
An aluminum foil stage curtain. Yes, I do.
Today is my monthly trip to NYC. Tweet at me if you want to have coffee or a drink!