The Theatre League of South Florida ran a great 3 part series on the state of theatre here. However, many of the problems and thankfully, solutions, are universal.
...theater must emphasize its millennia-old strengths that no other medium can duplicate –experiential, immersive theatricality in tandem with the immediate connection of being in the same room with a live storyteller with a congregation of other people.
Adam Thurman focuses on a glass half-full.
And Katya has a good reminder for anyone writing fundraising or marketing materials- Take Yourself Out of Your Messaging.